We want to understand why you want to tell this particular story, at this particular time. After we fully comprehend your reasons why, we have more questions that we want to hear your answers to.
Next we ask who.
- Who do you want to reach?
- Who is your audience? Your sales team? Your customers? Your shareholders?
- What is your goal? What do you want the audience to do, say, or feel - today, tomorrow, or a year from now?
We can't craft a story that will resonate with your audience until we truly understand them. So, we need to talk to you about your audience. It's the why and the who that give us the framework for every project we undertake. We know that you and your team have a vision of how you want your story told - we want to make your dream a reality. At EPIC, we believe in pure partnership and we want to know up-front what you really want.
- The final questions are where and when.
We're not asking you to pick a place or a date, but we want to be aware of all the logistical details.
Factors like:
- Time of year or time of day
- Whether you plan to host the event at your location or someplace else
- Inside or outside
- Formal or informal
- Hosted or ticketed
-these are some of the integral parts of your vision and can affect how we help tell your story.
Asking the right questions and listening is the first and most important step in our process. It's what makes EPIC unique and is the cornerstone of our business. Before we ever start planning an event, hiring vendors or designing space we ask tough questions and listen very carefully to the answers. We want to hear your ideas, your dreams and your goals, because it's not a success unless we can turn the vision in your head into reality.
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